The Bright Hours
Fitness, coaching and therapy

Personal trainer, coach and therapist website examples

If you sell your time, your website has one job: get the right person to book a first chat. Here is our personal trainer design, and how it works for coaches and therapists too.

By Jackson Mills, co-founder · 6 November 2026 · 5 min read

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Personal trainer website for Iron Hour on laptop and phone

Iron Hour: a Didsbury personal trainer

Two words, "Get strong", the second as a giant outline running behind the photo. One proof point (240+ clients coached), one button (Book a free session), and a strip that says where and what: Didsbury, online, strength, fat loss.

Full-length personal trainer website with huge GET STRONG type, a photo, a stat and three plan prices
The full Iron Hour design. Designed by The Bright Hours.

Show the price

Three plans, three numbers: £79 online, £149 hybrid, £45 a session. Clear prices filter out time-wasters and make the free session feel low-risk.

For therapists and coaches: calmer, same structure

A counsellor or life coach needs a softer tone, but the structure barely changes. Say who you help and how, show your qualifications and memberships (BACP, UKCP, ICF), explain how a first session works and what it costs, and give one clear way to get in touch. Add a short, warm "about me", because people are choosing a person, not a service.

Checklist

  • One clear promise and one clear button
  • Who you help, where, and online or in person
  • Plans or session prices
  • Results, testimonials or reviews (with permission)
  • Qualifications and memberships
  • A friendly photo of you
  • Online booking or a short enquiry form

See our small business websites, or tell us about your practice.

Questions people ask us

Should a personal trainer show prices on their website?

Usually yes. Clear from-prices filter enquiries and make booking a free consultation feel lower risk. If you tailor every plan, show a starting price.