1. Lead with the room
Hearth & Hollow opens on the dining room with the name set huge across it. One line underneath, a Book a table button in the corner, and a stamp that says "wood-fired, Northern Quarter". You know what it is and where it is in two seconds.

2. Sell three dishes, not thirty
Three big photo tiles do more than a full menu on the home page. Put the full menu on its own page, as real text with prices and dietary tags, never a PDF. Google and AI assistants can read it, and it loads fast on a phone.
3. End with one ask
"Pull up a chair by the fire" and a single booking button. No newsletter pop-up, no five competing links.
The cafe version: Little Ritual

Cafes sell a mood. "slow. mornings" in giant type, the room in a soft round frame, a dog-friendly stamp and an Open now button. A scrolling strip says what you do: coffee, brunch, cakes to order. That is the whole pitch.

Checklist: steal these for your restaurant website
- Book and menu buttons visible without scrolling, on a phone
- Menu as text, with prices and dietary tags
- Allergen information that is easy to find and easy to update
- Hours, address and phone matching your Google Business Profile
- Real photos of your room and food, compressed so they load fast
- A private dining or events enquiry form
- Gift cards, and links to delivery partners or your own ordering
- Restaurant schema markup so Google understands your cuisine, hours and menu
Want this for your place? See our restaurant website design service, or read what a website costs first.
Questions people ask us
What should a restaurant website include?
At minimum: a text menu with prices and dietary information, opening hours, address and map, a booking or ordering button visible on a phone, real photos and allergen information. Private dining, gift cards and events pages are worth adding if they apply.
Should my restaurant menu be a PDF?
Ideally not. A text menu loads faster on phones, is easier to update, and can be read by Google and AI assistants. You can still offer a PDF download as well.
How much does a restaurant website cost?
A simple restaurant site of up to three pages costs £250 to £1,000 with us (launch prices). Larger sites with online ordering, events and private dining start from £2,500. Every price is a fixed fee agreed up front.
