The customer is stressed and on a phone
Someone with a tripping fuse box is comparing two or three sites and will call the first one that looks trustworthy. So Kestrel, one of our designs, says it in two words: "Power sorted." Then one line ("Bolton electricians. Fixed quotes. We turn up."), the phone number as a yellow button that never leaves the screen, and one card of proof: 4.9 stars from 186 reviews, 15 years in Bolton, NICEIC approved.
Services and areas: this is your SEO
People search for the job and the place: "EV charger installer Bolton". Give each main service its own page, and list the towns you cover. That is how you show up in the next town over.
Pair it with your Google Business Profile
For trades, the map results often matter more than the website. Make sure your Business Profile is verified, lists your service areas, and that your name, phone and website match the site exactly. Then ask every happy customer for a Google review. A steady trickle of reviews beats a burst once a year.
Tradesman website checklist
- Click-to-call in the header and a quote button above the fold
- Accreditations and insurance shown clearly
- Google reviews or Checkatrade feedback on the home page
- One section or page per main service
- Towns and postcodes you cover, spelled out
- Photos of real jobs, before and after
- A short quote form with optional photo upload
- Fast loading on mobile data
Ready for one? See websites for small businesses and trades, or check what a website costs.
Questions people ask us
Do tradespeople need a website if they have Checkatrade?
It helps. Directory profiles bring leads, but a website you own lets you show your full range of services and areas, rank for local searches, and take enquiries without paying per lead.
What should a plumber or electrician website include?
Click-to-call, accreditations, reviews, services, areas covered, photos of real work and a simple quote form. Speed on mobile matters more than fancy design.